Workspace
Get started
Social formatting and delivery

Multi-platform content
One-stop formatting and delivery

Formatting templates, delivery checklists, and collaboration workflows for WeChat, XHS, Zhihu, and more. Stay manual for safer accounts and more natural distribution.

Start for freeBack to home
Core

Four capabilities for social content delivery

Bring planning, formatting, review, and delivery into one workflow for more stable output and smoother collaboration.

Multi-platform formatting templates

Provide dedicated formatting templates for WeChat, Xiaohongshu, Zhihu, and more.

Content delivery checklist

Auto-generate publishing checklists and track delivery status for each piece.

Team collaboration workflow

Editors-in-chief, editors, and operations collaborate; review records and delivery boards are clear at a glance.

Manual publishing strategy

Avoid automation risk controls, protect account safety, and keep distribution more natural.

Product modules

From draft to publish, delivery is closer to “ready to post”

Social content is hard not just because of writing, but because of formatting, review, collaboration, and delivery. Standardize these steps into a reusable workflow to stabilize publishing cadence.

Go to WorkspaceStart for free
AI drafting and batch generation
Produce first drafts and title candidates quickly to reduce the “0→1” cost.
Multi-platform formatting templates
One-click templates for WeChat/XHS/Zhihu and more, with unified style and hierarchy.
Formatting rules and attention to detail
Standardize heading hierarchy, quotes, lists, and separators to reduce “reformatting every time”.
Checklist and status
Each piece has delivery checkpoints: formatting, review, cover, assets, and publishing notes.
Collaboration and review workflow
Clear roles for editor-in-chief/editor/operations; review records and delivery board are clearer.
Manual publishing strategy
Keep the final step manual to avoid automation risk controls and protect account safety and natural distribution.
Workflow steps

Standard social delivery workflow

Give every piece a delivery cadence and turn collaboration from ad hoc to process.

01
Drafting and titles
Generate title candidates and a draft outline first to quickly align topic direction and audience fit.
02
Apply templates and add images
Choose platform templates and layouts, generate/supplement images when needed, and bring content closer to ready to post.
03
Review and rewrite
Editors-in-chief and editors collaborate on facts, phrasing, and style to reduce basic errors and drift.
04
Delivery checklist
Use a checklist to confirm cover, tags, publish time, and notes; manual final publishing is safer.
Use the delivery checklist as the final quality gate
Reduce missed items and rework for more stable publishing.
Go to WorkspaceStart for free
Use cases

Best for high-frequency delivery teams

As publishing frequency increases, formatting and collaboration costs rise sharply—processes pay off immediately.

WeChat long-form posts
Long-form formatting
Structured formatting and clear hierarchy—great for long-form “opinion/method/case” content at a steady cadence.
XHS visual notes
Visual-post cadence
Checklist cards and step-by-step structures are friendlier; with images, content is closer to publish-ready.
Zhihu answers/columns
Reasoning & comparison
Comparison tables, FAQs, and clear logic are more persuasive—ideal for “selection/reviews/guides”.
Campaign/operations cadence
High-frequency delivery
Promotions, seasonal campaigns, and trend follow-ups—use delivery checklists to reduce misses and rework.
Enterprise content hub
Team collaboration
Multi-role collaboration: editors-in-chief ensure quality, editors execute, operators publish; delivery board stays clear.
Strong account safety needs
Safety strategy
Keep the final publishing step manual to avoid automation risk controls and make distribution more natural.
Value comparison

From “formatting rework” to “workflow delivery”

Once the workflow runs smoothly, each publish becomes more predictable and repeatable.

Comparison items
Ad hoc delivery
Formatting by intuition; collaboration by communication
Templates + checklists + collaboration
Workflow-based delivery—stable and trackable
Formatting consistency
Reformat every time; inconsistent style
One-click templates with unified hierarchy
Collaboration cost
Repeated confirmation and verbal handoffs
Clear roles and trackable records
Misses and rework
Easy to miss cover/tags/publish time
Close gaps with a delivery checklist, reducing misses
Account safety
Automation risk is hard to control
Keep the final publishing step manual
FAQ

Social delivery FAQ

After the workflow is standardized, these are what content teams usually care about.

Why emphasize manual publishing?
+
Platforms have risk controls for automation. Keeping the final step manual protects accounts more reliably and makes publishing behavior more natural.
Will templates limit creativity?
+
Templates fix structure and layout (hierarchy, quotes, lists, cards, etc.) so the quality baseline is stable. Ideas, cases, and writing style can still vary.
How do we implement team collaboration?
+
Split by role: editor-in-chief controls topics and quality, editors write and format, operations handles publishing and cadence; use a delivery checklist as the final quality gate.
What publishing frequency works best?
+
The higher the frequency, the better: when producing multiple pieces per week, formatting and collaboration overhead multiplies, and processes bring the biggest gains.

Start efficient social content delivery

Make multi-platform publishing simple, safe, and trackable.

Start for freeGo to WorkspaceBack to home